Bright School

LinkedIn Personal Branding

About Course

When I first started using LinkedIn, I had no idea what I was doing. I thought it was just an online CV. No engagement, no opportunities, and definitely no clients.

But then, everything changed when I discovered the power of LinkedIn personal branding.

I stopped copying what others were doing and started building my own story — one that reflected my skills, values, and the work I actually wanted to do. I optimized my profile, shared my voice, and created simple yet powerful visuals. Within months, I started getting DMs from clients.

This course is built on that exact journey.

If you’re a freelancer trying to get your first client, a business owner looking to build trust, a researcher wanting to get discovered, or a professional tired of being invisible online — this is for you.

You don’t need to be famous. You just need a clear message, a consistent presence, and a personal brand that actually feels like you.

Inside this course, you’ll learn:

  • How to build your LinkedIn personal brand from scratch

  • How to find your niche and craft offers people say YES to

  • How to write content that connects using storytelling

  • How to visually brand yourself, even if you’re not a designer

  • How to build a network that actually brings you clients and opportunities

  • And how to use tools (including AI) to save time while staying authentic

This is more than a course. It’s a roadmap to becoming visible, trusted, and valued on the world’s largest professional platform.

If you’re ready to stop lurking and start growing —
Let’s build your LinkedIn personal brand, together.

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What Will You Learn?

  • How to build your LinkedIn personal brand from scratch
  • How to find your niche and craft offers people say YES to
  • How to write content that connects using storytelling
  • How to visually brand yourself, even if you’re not a designer
  • How to build a network that actually brings you clients and opportunities
  • How to use tools (including AI) to save time while staying authentic

Course Content

Module 1: Understanding LinkedIn Personal Branding

Module 2: Offer Creation and Niche Down

Module 3: Profile Optimization Understanding

Module 4: Profile Optimization Content Storytelling

Module 5: Profile Optimization Visual Creation Guide

Module 6: Content Planner and Strategy

Module 7: Content Creation with Storytelling: Part 1

Module 8: Content Creation with Storytelling: Part 2

Module 9: Content Creation with Visual Branding

Module 10: Making Network your Net worth

Module 11: Using AI and Tools for LinkedIn

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